1.6M views · 22K reactions | When marketing meets moral courage you get Swiggy’s “What’s In A Name.” A campaign born from cold app data but delivered with warm, satirical storytelling. It exposed how casually we ignore delivery partners’ names, turned a simple boy named Swiggy narrative into a cultural mirror, and sparked a nationwide shift in behaviour. This is insight → emotion → impact executed to perfection. | Marketing Moves | Facebook