Diffusion of Innovation Model Explained - Search Videos

The Diffusion of Innovation Theory Explained

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The Diffusion of Innovation Theory Explained

When firms create new products or new innovations they want to have an idea towards whom they should market the product. The diffusion of innovation theory looks at the different groups that accept and buy into innovation at different points in time. This allows firms to know when, where, and to whom to sell their new innovation. Filmed in ...

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