"Got Milk" is an incredibly creative ad campaign, and it's famous for a reason! It's not easy to sell something so... boring. Wanna hear the full story of Got Milk? Tune into Ad-venturous ep 1 for a deep dive on one of the most iconic campaigns🥛 | DTC Newsletter

The "Got Milk?" campaign was a lot more than just white mustaches on celebrities 🥛 Our new docuseries "The Price of Milk", goes inside USDA checkoff programs to follow the money, examine how good intentions can be reshaped by power and influence, and show why understanding policy structures matters for meaningful reform. Series creators Nicholas Bruckman and Yoni Brook joined the "No Rest for the Weekend" podcast to talk about the series and the systems behind the ads we’ve all grown up with. H