Are you adding a 25% markup and thinking you’re making a 25% profit? You’re not alone—but it’s a costly mistake. Many builders confuse markup with margin, and it’s leading to inflated profit expectations, misinformed decisions, and financial chaos that can quietly cripple a building company. In this video, we break down: ✔️ The real difference between markup and margin ✔️ Why marking up 25% only gives you a 20% margin ✔️ How small misunderstandings can lead to big shortfalls in your accounts Thi
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