How to Write a 30 Second Commercial Video Script: In my last video I talked about the value of Digital TV advertising. Check it out! In that video, I mentioned the importance of a good solid 30 second commercial. So in this video, I’m going to give you 8 tips on how to write a good 30 second video script. 1 - Keep the script under 500 characters. That’s about 80 words on average. Google search “character counter” to paste your script into some free tools. Or, if writing in Google Docs, go to Too
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Most salespeople think a 30-second commercial is about selling themselves. Truth is—it’s not about you at all. It’s about the person you’re speaking with. An effective 30-second commercial should: 🎯 Speak to their challenges 🎯 Connect to their world 🎯 Make them curious to keep the conversation going When you flip the script from “here’s what I do” to “here’s how I help people like you”—that’s when it works. I break down the key elements of a winning 30-second commercial in this quick video. �
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