The RFM Model: A Framework for Customer Segmentation and Business Decision - Making
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YouTubeInformation Systems BINUS Online
The RFM Model: A Framework for Customer Segmentation and Business Decision - Making
Learning Outcome: After completing this learning session, learners will be able to: -Define the RFM Model and explain the meaning of each component: Recency, Frequency, and Monetary Value. -Understand how RFM scoring works and how customers are segmented into groups based on their behavior. -Identify practical use cases of RFM analysis in e ...
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