Unity CEO Matthew Bromberg has touted generative AI advancements in its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While ...

Matthew Bromberg says the new Unity AI will be showcased at GDC in March. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Google is wading into “dynamic worlds,” and that’s spooking investors in Unity Software and other gaming-related stocks on Friday. At issue is Project Genie, an “experimental research prototype” that ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

Apple today introduced a vibrant new Black Unity Apple Watch band called the "Unity Connection Braided Solo Loop." The band features the colors of the Pan-African flag, containing multiple shades of ...

Unity (U) appears to have successfully initiated a turnaround. The company is finally back to positive growth, as its AI-powered advertising engine is operating in full force. This is a name that had ...

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...

Epic Games is teaming up with arguably its biggest game development rival. Epic Games is teaming up with arguably its biggest game development rival. is a senior reporter covering technology, gaming, ...

A code execution vulnerability in the Unity game engine could be exploited to achieve code execution on Android and privilege escalation on Windows. Unity is a cross-platform game engine and ...

Shares of interactive software platform Unity (NYSE:U) fell 4.1% in the afternoon session after the company disclosed a critical security vulnerability that affected a vast number of games built with ...