Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Matthew Bromberg says the new Unity AI will be showcased at GDC in March. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Unity CEO Matthew Bromberg has touted generative AI advancements in its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

U's Q4 results are likely to benefit from Vector AI momentum and Create subscription growth, but high operating costs and added spending may limit margins.

Apple has just revealed the new Apple Watch band for Black History Month, “celebrating the power of connection,” the company said. Here’s all you need to know. Apple routinely releases two major ...

Google is wading into “dynamic worlds,” and that’s spooking investors in Unity Software and other gaming-related stocks on Friday. At issue is Project Genie, an “experimental research prototype” that ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

New York, 27 January 2026 — United Nations Secretary-General António Guterres has appointed 15 leading experts to the Independent Expert Advisory Panel for the Multidimensional Vulnerability Index ...

Apple today introduced a vibrant new Black Unity Apple Watch band called the "Unity Connection Braided Solo Loop." The band features the colors of the Pan-African flag, containing multiple shades of ...

For decades, design followed a singular truth. Whether it was the insistence that “form follows function” or the later pivot toward “form follows emotion,” the industry tended to adhere to a simple ...