What makes spider silk so extraordinarily strong and elastic at the same time? This was the focus of recent investigations carried out by researchers from the University of Greifswald, the University ...

The New York DMV has just made a significant announcement regarding a new points system for drivers this year. When it comes to traffic violations, a point system is generally used to monitor the ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Stella Osoba is the Senior Editor of ...

Ultimately, the goal of competitive analysis is to help you predict what your competitors will do in the future. In some cases, the most important question is whether a competitor will respond to ...

Adam Palasciano is a writer over three years of experience writing about personal finance, investing, student loans, and more, for outlets like GOBankingRates, FinanceBuzz, The Penny Hoarder, and Wall ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...

Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Basing point pricing sets the delivered price, including freight, regardless of distance of ...

Determining the ROI on a newsletter program is not as straightforward as it is for a standard direct mail or direct email campaign. For most direct marketing campaigns, determining the ROI requires ...

A comb. A book. A can of soda. These are simple products. What you pay for is what you get nothing more, nothing less. But some products go a bit further, offering consumers choices about which set of ...