You are the bottleneck in your business. Every repetitive marketing task you do manually is a choice to earn less. The best marketing automation tools aren't just “time-savers” but systems for cloning ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...

Google Analytics 4 users worldwide report data discrepancies, with traffic reports showing only half of actual visitors. GA4 is underreporting website traffic, according to multiple support threads.

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

Google’s story over the last two decades has been a tale as old as time: enshittification for growth. The once-beloved startup—with its unofficial “Don’t Be Evil” motto—has instead become a major ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

If you’re tired of Google’s AI Overview extracting all value from the web while also telling people to eat glue or run with scissors, you can turn it off—sort of. Google has been telling people its AI ...

Alphabet Inc. was first created after a major restructuring at Google. Alphabet is now a parent company consisting of two segments: Google and Other Bets. Alphabet is a trillion-dollar company, and ...