The world feels dark these days but the designer scattered flowers in his conceptual cocoons as a reminder to think positive.

PUMA has partnered with No/Faith Studios to revive the Beisser, a rare 2005 low-profile runner designed by Peter Schmidt that has previously existed only as a collector’s grail The silhouette is ...

Join the Miguel Delaney: Inside Football newsletter and get behind-the-scenes access and unrivalled insight Join the Miguel Delaney: Inside Football newsletter The proposed acquisition of a 29 per ...

Anta will pay 1.5 billion euros ($1.79 billion), or 35 euros per share, to take a 29.06% stake in Puma. The deal comes as Puma has struggled to revive sales after the new CEO Arthur Hoeld, a former ...

Manchester City and PUMA have unveiled the Year of the Horse Capsule Collection, featuring a limited-edition pre-match jersey that fuses football culture with heritage-inspired design. Marking the ...

The PUMA Deviate NITRO 4 jumps out to an early lead over the rest of the running footwear world in 2026. PUMA always jumps out to an early lead over the competition, and this year is no different.

Shares in Puma jumped after a media report of potential takeover interest from China’s Anta Sports, at a time when the German group is trying to turn its fortunes around. In European morning trading, ...

Shares have more than halved year to date amid an increasingly competitive sportswear market and tariffs hitting customer sentiment. Puma's biggest shareholder is currently Artemis which holds a 29% ...

Frequent Puma collaborator ASAP Rocky just released his latest sneaker project with the global sportswear brand, and you can only purchase it at one place. Shown here is the ASAP Rocky x Puma Speedcat ...

There are knives, good knives, great knives, and classic knives. Then there are the knives that are flat-out legends with remarkable stories behind them. One of these is the instantly recognizable ...

Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate German sportswear giant Puma is set to cut 900 corporate jobs ...

The overhaul at Puma is touching every aspect of the business, as the brand “is navigating several company-specific challenges, including muted brand momentum, elevated inventory levels across the ...