Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are proposing bans. By Paula Span Tamar Abrams had a lousy couple of years in 2022 ...

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new ...

New In-House Platform Unifies Media Buying Infrastructure Across Amaze Ecosystem NEWPORT BEACH, Calif., Feb. 12, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (NYSE American: AMZE) (“Amaze” or the ...

As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...

Mere hours after LSU poached football coach Lane Kiffin from its SEC rival Ole Miss last fall, giant billboards around Baton Rouge were already proclaiming news of the deal to the capital city's Tiger ...

Programmatic advertising used to be simpler. Every platform had access to the same inventory, the same data and roughly the same opportunities. That era is dead. Today's programmatic landscape has ...

NEW YORK—Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events.

Netflix launched its cheaper, ad-supported option in late 2022. Its growth is starting to contribute to overall revenue. Co-CEO Greg Peters said during the company's fourth-quarter earnings call this ...