SAN ANTONIO – District 6 council member Ric Galvan filed the city’s first policy proposal request to examine the exponential growth of data centers in San Antonio. Data centers, which house the ...

Ad Context Protocol (AdCP) is being sold as a magic bullet. But let’s be honest: Your first AdCP project is probably going to fail. It won’t fail because the protocol is bad; it will fail because ...

While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

A consortium of companies across the advertising ecosystem have announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising ...

Halfway through the first year of President Donald Trump’s second administration, an expansion in operations by Immigration and Customs Enforcement agents has led to a 123% increase from 2024 in ...

Handling sensitive patient data is a critical responsibility for organizations involved in clinical trials. To meet regulatory requirements, many rely on SDTM mapping—a process that converts raw ...

Nicole M. Bennett is affiliated with the Center for Refugee Studies at Indiana University. When the U.S. government signs contracts with private technology companies, the fine print rarely reaches the ...

Department of Civil and Environmental Engineering, National Center for Airborne Laser Mapping (NCALM), University of Houston, Houston, TX, United States The study explores deep learning to perform ...

In the race to develop artificial intelligence, tech giants are building data centers that guzzle up water. That has led to problems for people who live nearby. In the race to develop artificial ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. Visa (NYSE: V), a world leader in digital payments, is ...

A year ago, I wrote a piece here about how people were really using gen AI. That article seemed to hit a note: It was popular, featured in viral posts, and the beautiful accompanying infographic has ...