The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

TL;DR: Electronic Arts partners with Stability AI to co-develop advanced AI tools that enhance game content creation, focusing on artist-driven workflows for Physically Based Rendering (PBR) materials ...

EA wants AI to be a ‘trusted ally,’ though it says that humans will still be ‘at the center of storytelling.’ EA wants AI to be a ‘trusted ally,’ though it says that humans will still be ‘at the ...

Why this is important: This isn’t just a big win for Battlefield, but also a redemption story for Electronic Arts. After years of shaky launches and fan frustration, Battlefield 6 proves EA can still ...

Senators Richard Blumenthal and Elizabeth Warren have called on the Treasury Department to hit the brakes on Saudi Arabia’s private-equity-backed buyout of Electronic Arts over national security ...

UPDATE (5 pm EDT, 10/10/2025): On the official Battlefield Comms account on X, EA announced that "team is in the process of deploying a resolution for the issue that causes players on the EA App to be ...

The agreement by Electronic Arts Inc. to sell itself to a group of investors — a deal that would be the largest leveraged buyout on record — has created an attractive money-making opportunity in a ...

LONDON, Sept 30(Reuters) - For years, tech-focused buyout group Silver Lake coveted video game developer Electronic Arts, the power behind the popular "Battlefield" and "Madden NFL" series. In a ...

Chris is a writer and editor with over 10 years of experience covering games and has a bachelor's degree in History from the University of Central Lancashire. He's mainly focused on guides, but has ...

He also questions if The Sims would fit into the "messaging desires of the three groups that are involved in the acquisition" When you purchase through links on our site, we may earn an affiliate ...

In what could become the largest-ever buyout funded by private equity, video game maker Electronic Arts has agreed to be acquired in a deal valued at $55 billion. Beyond the potentially ...

This morning’s announcement that EA plans to sell itself to a consortium of private equity firms is one of the biggest business stories of the year. The $55 billion deal is the largest leveraged ...