Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

One of the key challenges that marketing teams must solve is allocating their resources in a way that minimizes “cost per acquisition” (CPA) and increases return on investment. This is possible ...

Product management involves building and nurturing products/services that: (a) meet business goals, (b) bring customer delight and (c) offer a competitive edge. For product managers, customer ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Your business serves a wide range of customers with ...

Brands chasing growth through new segments often alienate their most loyal customers. Here’s how to manage segment conflict before it breaks your brand. Segment conflicts matter. Customer segments ...