Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest competitive pricing strategy for a fast food company. During ...

Effective pricing can make or break a business. Selling a well-established product at a similar price to competitors is an option for small retailers who want to draw customers to their businesses.

Do you ever wonder why some companies are successful and perform better than others? Or why some are hard to beat and others are not? Well, if a company wants to stay competitive in the industry, it ...

When it comes to adopting a competitive strategy for your business, it is important to consider what factors separate you from your competitors. Research firm Dun & Bradstreet suggests evaluating ...

It may sound counterintuitive, but one of the most useful things many executives can learn about their company’s competitive advantage is that they don’t have one — and there’s nothing wrong with ...

Kellogg’s award-winning faculty has created an expansive suite of corporate business strategy programs for senior leaders charged with creating competitive advantage and delivering results. Faculty ...

Competitive intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors helps shape product development, pricing, ...

You know that to sustain long-term profitability you must respond strategically to competition. And you naturally keep tabs on your established rivals. But as you scan the competitive arena, are you ...

A competent business with effective competitive pricing strategies can directly result in an increased market share, higher customer retention, and enhanced profit through volume sales. But not every ...