Holly Cummins gave a keynote at Goto Copenhagen where she urged developers to care about overlooked issues that shape their ...

Syracuse guard J.J. Starling has always been an offensive juggernaut. But in his senior campaign, he’s also improved his ...

CRO doesn’t stop just because you can’t A/B test. This article breaks down how ecommerce teams can improve conversion rate ...

What is the neuropsychological basis for the brain's ever-changing contextualized goals? I explore this question from the perspective of the Affect Management Framework (AMF).

A new academic analysis argues that artificial intelligence is set to reshape the future of critical mineral exploration at a moment when the world faces rising demand for copper, nickel, cobalt and ...

“On this classic ID The Future out of the archive, Dr. Jonathan McLatchie gives us a beginner’s guide to Bayesian thinking and teaches us how it can be used to build a strong cumulative case for ...

Every yes has a hidden price tag. That’s why ‘free’ isn’t free if it costs your focus. Ever stumble on a word that doesn’t just explain something—it shifts how you see your whole day? That’s what ...

Progress often looks like nothing... Until it suddenly looks like everything. I’ve spent years as a financial analyst and even more years as a writer, and one thing’s stayed true across spreadsheets ...

Binary outcomes are frequently encountered in a variety of fields and contexts and the Bayesian approach is widely used to analyze this type of data. Under this framework, a beta prior distribution ...