Some marketers would tell you that salespeople are babies who need structure and boundaries, and can't be trusted with the nuances of storytelling. As a marketer and former sales representative, I ...

The pandemic has affected almost every aspect of our lives, including the way we present and market our products and services. Industry events and tradeshows have been hit especially hard. Typically ...

The major pharma company was pressing the board for answers. Medical representatives began reporting fewer opportunities to meet with HCPs, suspecting that competitors were collecting consent faster.