Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

The history of the world is one of people creating, sharing and employing data as a means to an end. Whether it was the first time fire was recognized for its ability to cook food and keep people warm ...

A test of GutGPT, a specialized AI system for emergency bleeding cases, reveals how medical teams really interact with AI and ...

This is the second part of a two-part series dealing with the impact of data. In my last article, I discussed how not be manipulated by it, and in this one you’ll find advice on how to use it ...

Even the most compelling story will fall on deaf ears if it’s not backed up by data and proof. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, ...

Behavioral variability is quietly sabotaging clinical trials—but it doesn't have to. Here's how predictive behavioral modeling can improve trial design, reduce dropout, and deliver more inclusive, ...

Brand storytelling is one of the most powerful tools in any marketing arsenal. It humanizes your business and helps convey your values in a way that resonates with people. This goes beyond simply ...