Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

The history of the world is one of people creating, sharing and employing data as a means to an end. Whether it was the first time fire was recognized for its ability to cook food and keep people warm ...

A test of GutGPT, a specialized AI system for emergency bleeding cases, reveals how medical teams really interact with AI and ...

Brand storytelling is one of the most powerful tools in any marketing arsenal. It humanizes your business and helps convey your values in a way that resonates with people. This goes beyond simply ...

Behavioral variability is quietly sabotaging clinical trials—but it doesn't have to. Here's how predictive behavioral modeling can improve trial design, reduce dropout, and deliver more inclusive, ...

This is the second part of a two-part series dealing with the impact of data. In my last article, I discussed how not be manipulated by it, and in this one you’ll find advice on how to use it ...

Not everyone is an Excel spreadsheet expert and you may not always know how to write the formulas you need for a given data set. If you're having trouble figuring out the right formula for your data ...