Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Redesigned into a proper crossover for model year 2026, the Outback used to be a very capable all-road wagon from the 1995 ...

Excellence in business comes in many forms. For some companies, it’s a creative use of artificial intelligence to drive growth. For others, it’s a viral marketing campaign or a game-changing invention ...