Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

PerfectVape, a leading retailer in the vaping industry, announced the launch of its most-awaited customer loyalty program. Showcasing their gratitude to their dedicated customers, PerfectVape launched ...

Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...

HTS powers billions in travel and travel fintech sales annually and serves more than 400 million credit card customers across ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

American Airlines announced that passengers purchasing basic economy tickets will no longer earn AAdvantage miles or Loyalty ...

American's AAdvantage program centers status on loyalty points, so customers can quickly progress through spending with ...

Loyalty rewards programs, which have been around since the 1700s, have changed dramatically in recent years thanks to innovations in technology and the emergence of e-commerce. But not all of those ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

‍ SEATTLE — Alaska Airlines (AS) and Hawaiian Airlines (HA) — now operating under the Alaska Air Group umbrella following ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...