This year, Adobe collaborated with two independent directors rooted in traditional craft to commission two original short films. The resulting case studies offer a close look at how generative AI can ...

VENTURA, Calif.--(BUSINESS WIRE)--Global advertising technology leader The Trade Desk is expanding its generative AI creative offering with Rembrand, a leader in cutting-edge spatially-aware AI ...

Part of the seemingly limitless potential of artificial intelligence is taking skills that were once restricted to a small group of professionals and extending the opportunity to the masses. Take ...

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered ...

Many writers, actors and other creatives are currently experiencing a small wave of panic about artificial intelligence (AI) taking over their jobs. Generative AI (GenAI) is making machine learning ...

Using generative AI tools to quickly visualise complex ideas has been a major advantage for Lucio Ribeiro, chief AI & innovation officer at TBWA Melbourne, during recent work on the Disrupt AI Film ...

When AI first came into our lives, it did so with a bang, not a whisper. In every creative field—from design to filmmaking to music—we were told AI could do what we do, only faster, cheaper and, often ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Adobe has kicked off its annual Max design conference, where it’ll be giving us a first glimpse at the latest updates coming to its Creative Cloud apps and Firefly AI models. The creative software ...

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Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...