At first, it seemed like a harmless habit. But after one conversation made her rethink everything, a woman realized the jar lids weren't the real issue at all. What she uncovered changed how she saw ...

Although many factors can play a part in advertising effectiveness (Hollis, 1995), this paper examines the dimensions underlying spokes-character likability. This study uses a qualitative method to ...

A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the ...

Your PC’s storage media is subject to malware and, on occasion, natural disasters such as lightning, fire, etc. — which is why formulating a backup strategy is critical for keeping your data safe. Our ...