In crowded markets, most organizations believe their challenge is explaining what they do. In reality, the harder and more important work is shaping how they’re understood. That’s the essence of ...

One of the criteria often used for judging a good positioning statement is that it is maneuverable. This ensures that the positioning doesn’t lock you in, especially in markets that change. Clearly ...

Sustainability is one of the 3 pillars of the Club’s strategic plan. Our goal is to become a sustainable Club in the economic, sporting, environmental, social and good governance spheres. These ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Robert Kelly is managing director of XTS Energy LLC, and has more than ...