Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising ...

Following Omnicom’s acquisition of IPG, which created the world’s largest ad holding company, the industry watched as the ...

Ruder Finn has reshaped its India leadership at a time when integrated marketing firms are being pushed to prove both scale ...

Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for ...

Set to roll out this spring, the global LLM unifies the world’s most advanced AI models into one secure portal.

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...

Despite how crazy 2025 has been and how lightning-fast the year has flown by, independent agency heads have a lot to be thankful for. As adland has been rocked by a series of takeovers and mergers in ...

Analytics explains how person-based marketing confronts duplication, blind spots and false scale, turning identity resolution into a commercial, not technical, decision.

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of ...

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.

Campaign Explainer: India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, ...