The wait is finally over. We are incredibly proud to reveal the official shortlist for The Future is Female 2026. This isn’t just a list—it’s a celebration of the boldest, most innovative women who ...
Silicon Valley is expected to spend around $650 billion on AI in 2026. Unsurprisingly, investors are starting to ask a nervous question: what happens if the machines start doing the buying as well as ...
Do you remember your best flight? Maybe you can recall a moment or two when the crew went above and beyond to make your travels special. What was once just an ordinary flight has become an ...
Years ago, the industry worried about the “fat-fingers” problem — mobile users accidentally clicking on ads. It was an annoyance, but one we learned to live with. What we’re facing now is something ...
2026 Future is Female Judges Revealed! Say hello to the Advertising Week Future is Female Award Judges. This year’s panel brings together an exceptional group of leaders from across the Advertising ...
When China recently celebrated the start of the Year of the Horse, social media influencers were busy selling vast quantities of gifts, beauty items, electronics and anything else you can imagine.
Super Bowl LX is over, and one thing is unmistakable: Last year’s ads talked about AI, while this year’s ads increasingly used it. In fact, 23% of Super Bowl commercials this year either promoted AI ...
When advertising entered the big data era, the promise was unparalleled accuracy and precision when it comes to messaging audiences. The concept was that data can’t lie, and hard numbers tell an ...
Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to ...
Sean Tindale, Head of Brand at LEGO Education, joins Amanda Edelman, General Manager of Chicago & COO of the Gen Z Lab at Edelman, to explore how LEGO Education is approaching AI through a filmed ...
Every few months, a new measurement platform promises to be marketing’s “single source of truth.” The pitch is seductive: one dashboard that shows exactly what’s working and what’s not. No conflicting ...
On a rainy Tuesday in Times Square, a crowd of tourists huddles under cheap umbrellas to avoid gray puddles. They are looking anywhere but at the ads above them. Suddenly, a massive screen changes. It ...