Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. It may be the biggest gaming platform in the world, but ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Many have been questioning whether Roblox is shutting down after a parody account reportedly spread rumors of the popular gaming platform coming to an end. The rumors emerged as lawsuits allege that ...

Readers weigh in on Roblox, Google, Blue Owl Capital, the challenge of trading less often, tax code changes, Mohamed El-Erian’s criticism of the Fed, and President Trump’s economic wins.

“Right now, about 2.5% of the video game market is flowing through ‘Roblox,’” Baszucki said. “For people out there that don't know about ‘Roblox,’ it's a place where all of the games on the platform ...

This week the company announced that it would require users to undergo an A.I.-powered age estimation process in order to chat with others on the platform. Will this change reassure parents? By Kevin ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...

Roblox launches License Manager with Lionsgate, Netflix, Sega, and Kodansha to bring major IPs like Squid Game and Stranger Things to creators. The new self-serve tool lets IP holders license content ...