Walking is a great way to stay fit, but it's sometimes difficult to stay motivated. Thankfully, these mobile applications not only help you keep track of your walking, but they pay you to do so.

Investing has long carried an air of complexity and exclusivity, often intimidating beginners and casual savers alike.

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

The UK financial regulator has expressed concerns over the gamification of trading apps, saying it is pushing consumers “towards more frequent or riskier trading”. On the back of an experiment with ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Could employee productivity and mobile games be a match made in heaven? When done correctly – absolutely. Gamification – the use of game mechanics and psychology to drive a set of specific desired ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...