The answer will likely surprise you.

From the jeweler to your collection. Your first diamond purchase is a moment you never forget. Whether it’s a pair of diamond ...

Smart planning helps couples choose meaningful engagement rings that balance beauty, quality, and long-term value without ...

Emerald cut engagement rings are usually considered one of the most elegant of diamond shapes. After all, it is the stone on Grace Kelly’s engagement ring given to her by Prince Rainier of Monaco.

For most buyers, pricing drives the shortlist. Lab-grown diamonds are typically less expensive than natural diamonds for ...

In the world of Williams Diamond Center in Eau Claire, jewelry acts as a profound vessel for emotion and a powerful connection to love and life’s most significant moments. As Teva Dekel, manager, ...

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. It’s almost Valentine’s Day, romance is in the air and many ...

I am the beauty and fashion commerce writer. In case you missed it—which, honestly, would be shocking—Taylor Swift and Travis Kelce got engaged in spectacular flowers-everywhere garden fashion. True ...