Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

With so much progress made virtualizing servers, many observers say it’s time to turn our attention to the desktop. But is it better to use client-side or server-side hypervisors? Hypervisors have, at ...

Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...

Community driven content discussing all aspects of software development from DevOps to design patterns. Client-side rendering technologies like React and Angular use the processor on the client device ...

A lot of server-side scripting solutions exist. PHP, which we explored a bit in recent columns, is but one of them. Though it’s similar to JavaScript, and you certainly can apply your JavaScript ...

Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...

In the latest column from the IAB’s Display Trading Council, Michelle Raubenheimer (pictured below), director, business development, PulsePoint, along with co-authors James Prudhomme, managing ...

Google’s web crawlers have come a long way in recent years in their ability to fetch and execute JavaScript. However, JavaScript integration remains tricky when setting up the front end of a web app.