If you plan to implement CRM software to manage customer data more efficiently, streamline customer-facing operations, or drive other business improvements, it’s essential to get acquainted with the ...

Part 1 of this series on getting started with CRM addresses factors to consider when deciding whether the time is right to take the plunge.Part 2 offers advice on how to choose the right CRM tool.Part ...

After you’ve evaluated the organisation’s departments and processes, the next step in building a CRM project is to build and execute an implementation plan. This plan should encompass the organisation ...

It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

A CRM system is the ultimate business resource for streamlining operations across sales, marketing, and customer service, ultimately improving efficiency and productivity. Moreover, a CRM is vital for ...

Nutshell reports that startups must choose CRMs based on growth stages, ensuring alignment with current needs and planning ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...