People who give advice on copywriting often say, “Avoid using the passive voice.” This universal statement is not always correct but, more importantly, it is often confusing because most of us use ...

Whether you write on a part- or full-time basis, you can benefit from becoming more familiar with an often-overlooked aspect of writing that is treated in today’s column: active and passive voice ...

Writing in the active voice makes the meaning clear while keeping sentences from becoming complicated and wordy. Sentences using passive voice are not necessarily wrong, just less effective than ...

The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel ...

Of all the technical advice I offer writers, none is more controversial than encouragement to use the passive voice. Most writers prefer the active, and so do I. But that preference has been distorted ...

The passive voice focuses more on an action that took place and places less importance on the person who performed the action. Writers who use passive voice may cause headaches and frustration among ...

Microsoft Word 2010 can help punch up your document's prose by alerting you when you use passive voice in a sentence. If you write "the goal was achieved" instead of the more active "we achieved the ...

Please reset the permissions and let me know when you’re finished so I can retest.” In this case, the passive voice states the problem without addressing who caused the problem. The action needed is ...