After primarily focusing on private conversations since its founding, Snapchat is embracing public conversations with a new “Topic Chats” feature. The social network says the feature lets users chat ...

How has an enclave for emo kids and mall goths resisted the retail apocalypse? With merch. By Paula Mejía On a recent afternoon, the Hot Topic store at the King of Prussia Mall, outside of ...

Topic clusters show Google that a website has lots of useful content and is relevant to a specific subject. Here's how they work. If you want to show Google that your webpages are both relevant to ...

Ranking well on Google isn’t just about targeting keywords. It’s about building topic authority. One of the best ways to do this is by organizing your content into topic clusters. This strategy helps ...