IT WAS 1999. That was the year when the first mobile or cell phones equipped with GPS became available. Garmin introduced the NavTalk Pilot aimed at aviators and Benefon, a former Finnish cellphone ...

One of the most important aspects of marketing and communications is influencing the way customers (and potential customers) experience your brand. What comes to mind when they think of your brand?

As cell phones move into the next generation called Long-Term Evolution (LTE), also sometimes called 4G, and the methods of wireless transmission change, so too must the methods of providing location ...

Executive positioning is a strategic way of defining and leveraging an executive’s personal brand. It is the intentional positioning of a leader within an organization or in the market attached and ...

GPS is a space-based technology for everyday use. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. GPS stands for Global Positioning System and we ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

In 2012, Professor Rom Harré defined positioning theory as being “… based on the principle that not everyone involved in a social episode has equal access to rights and duties to perform particular ...