The Levi’s S506XX 1944 “War Model” is a specialized Type I reproduction featuring the unique and simplified details mandated ...

Under a new chief executive, the brand known for jeans is aiming to be a full outfitter, working primarily through its own stores and e-commerce. The Levi’s Eureka Lab in San Francisco, where the ...

Once upon a time, Mica Levi said hello to the world through the hose of a vacuum cleaner. As a founder of the English pop group Micachu and the Shapes, Levi strummed a tiny, detuned thrift-store ...

Close your eyes and imagine a pair of jeans. Chances are, you’re picturing the Levi’s 501, a genre-defining silhouette the denim juggernaut introduced 150 years ago. Levi’s is to jeans what Kleenex is ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Levi’s dipped into their archives for this genuine 1960 ...

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV). Beyoncé’s Cowboy Carter-inspired Levi’s commercial helped the legendary ...

For the past few decades, Levi’s has been dealing with a problem the king of American jeans created for itself. The San Francisco denim slinger made jeans so well throughout the twentieth century that ...

04 September 2025, Baden-Württemberg, Stuttgart: The lettering and brand logo of Levi Strauss & Co. can be seen on the facade above the entrance of a branch of the company in downtown Stuttgart (Baden ...

Levi Strauss & Co. has reopened its San Francisco museum, The Vault, offering a look at how Levi's jeans have shaped music, fashion and culture for more than a century. The newly reimagined space ...

Levi’s is known for many things — including category-defining denim and a seemingly endless rotation of trucker jackets that have formed the backbone of American workwear for decades. But today, the ...