Forbes contributors publish independent expert analyses and insights. Sarah Y. Wu is a Forbes senior contributor who covers beauty. Itzy’s latest comeback is pure gold. The K-pop group dropped their ...
The K-pop group's first original English single precedes their U.S. tour and more new music. By Jeff Benjamin After a year of global growth that included their first top 10 album on the Billboard 200, ...
To have a defined image is something everyone strives toward. It can take years for some. But K-pop girl group ITZY has known who they are from the beginning. Their debut in 2019 with "DALLA DALLA" ...
ITZY’s recent releases, for better or worse, have been polarising. Whether it’s mafia-inspired ‘In the Morning’ or the bait-and-switch release of ‘Sneakers’, the girl group – comprising Yeji, Lia, ...
ITZY know what their audience want. And what their audience want are big, bombastic pop numbers. Luckily, ‘Guess Who’, the quintet’s fourth mini-album, is brimming with them. The six-track project ...
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