Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you should have a solid understanding of both. I ...

Opinions expressed by Entrepreneur contributors are their own. I’ll say it: the days of outbound marketing are over. The “Wolf of Wall Street” mentality of harassing customers over the phone, sending ...

To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

Let’s look at the claims surrounding inbound links as a ranking factor, followed by evidence that either supports or debunks those claims. Inbound links, or backlinks as they’re commonly referred to, ...

Opinions expressed by Entrepreneur contributors are their own. There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I ...

The inbound marketing industry, still emerging, is already playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...