Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

The top 10 pharma ad spenders threw almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

Marketing TV drug ad spending plummeted in July, while AbbVie's Skyrizi regained the lead By Andrea Park Aug 5, 2025 11:40am DTC advertising TV ads drug advertising iSpot.tv ...

iSpot, the cross-platform TV ad measurement company, has released the company’s Quick Serve Restaurant (QSR) Outcomes Ranker, offering a look at the top-performing QSR creatives, genres, and dayparts ...

As buyers finalize their TV upfront deals and consider which currencies to use, they can measure the progress of three major alternate currencies. Comscore, iSpot and VideoAmp all reaffirmed last year ...

AI-focused healthcare shop Swoop and ad measurement company iSpot announced a partnership Thursday morning to elevate advanced audience capabilities for pharma marketers. This integration combines ...