Chevy Corvette, Downy fabric softener, Life cereal… what brand these days hasn’t identified- and blamed- millennials as the demographic causing the decline of their annual sales? Companies have been ...

Demographics are destiny. We grew up in the world and mind of the baby-boomers simply because there were so many of them. They were the biggest, easiest, most free-spending market the planet had ever ...

The start of Generation Beta babies in 2025 introduces a new era of food culture shaped by technology, sustainability, and the influence of Millennial and Gen Z parents. Imagine a generation born into ...

Pew Research Center conducted this analysis to understand more about how the educational background of parents is linked to their children’s labor market and economic outcomes. Much has been written ...

Gen Z was once the youngest, but now there's a new generation in town. Named "Generation Alpha," after the first letter of the Greek alphabet, these individuals are often the children of millennials, ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

This story is part of the New Boom series on millennials in America. Nobody likes to be labeled. We especially hated labels back in high school, when we were forced into one of several groups: jocks, ...

Twenty-five years after the release of Reality Bites, Clare Thorp looks at the movies that capture the spirit of a pre-millennial generation. Twenty-five years ago, when the idea of a millennial was ...

Second-generation Americans—the 20 million adult U.S.-born children of immigrants—are substantially better off than immigrants themselves on key measures of socioeconomic attainment, according to a ...

Jean M. Twenge is a professor of psychology at San Diego State University and the author of 10 Rules for Raising Kids in a High-Tech World. She also writes the Generation Tech Substack. When I talked ...

15 years later, the K-pop group Girls' Generation is still making music and remains iconic in the industry. Since they came onto the scene, the then 9-member group (Taeyeon, Sunny, Tiffany, Hyoyeon, ...

There have been nine home console generations since the first started in 1972, and each offered its own innovations.