A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

After analyzing over 100 startup failures, CB Insights found that 14% occur from lacking the right team. Before you argue those are only startups, a 2020 McKinsey survey of nearly 500 global ...

A lot of old-school SEO discussion was spent on meta descriptions – length, content, use of keywords, and more. Now, the question is – are meta descriptions still important? And does changing your ...

Hiring great talent starts with an enticing job posting. Here’s how to create effective, engaging, and inclusive job descriptions sure to lure the best candidates for the job. Writing job descriptions ...

In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to ...

Katie Ellis receives funding from The Australian Research Council and the Australian Communications Consumer Action Network. She was a member of the Department of Communications and the Arts Audio ...