Your brand identity speaks to who you are as a business. It’s the value you add to the lives of your customers, the problems you solve for them and your ability to deliver what you promised. Long gone ...

Consumers need to trust the businesses they’re working with, especially in the service industry. Clients are often apprehensive to work with a company they don't recognize or one that doesn’t have a ...

This summer, as U.S. troops beat a hasty and chaotic retreat from Afghanistan, the foreign policy community both here and abroad was near unanimous in its belief that President Biden had done grievous ...

The credibility of the news media in the U.S. is just above its all-time low. In fact, of U.S. adult respondents to a Gallup poll, 29% said they had little trust in news media reporting and 34% had ...

Should policymakers be worried about the credibility of American security commitments now that the war in Afghanistan has come to an end? Amid the Taliban’s rapid takeover and Washington’s chaotic ...

Editor’s Note: Sign up to get this weekly column as a newsletter. We’re looking back at the strongest, smartest opinion takes of the week from CNN and other outlets. “Lying is universal — we all do it ...

President Trump’s recent coronavirus stay at Walter Reed hospital, and the many questions surrounding it, shined a bright light yet again on the issue of leadership credibility. Numerous questions ...

Daryl Press identified a curious phenomenon in Calculating Credibility: The same leaders who do not use past actions to calculate their enemy’s credibility assume that their own past actions will be ...

The Jan. 6 select committee continues to wreak havoc on former president Donald Trump’s credibility in trying to overturn the 2020 election, which he lost by more than 7 million votes to President Joe ...

The bookcase has become the preferred background for applying a patina of authority to an amateurish video feed. By Amanda Hess Imagine that you are a member of the expert class — the kind of person ...