Chatbot wars are heating up, with Anthropic’s Claude highlighting the potential frustration of bringing ads into ChatGPT.

Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand ...

Netflix is entering the “walk” phase of ad monetization. Its overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%. Netflix ...

Media companies are expecting to see ad spending stabilize in 2025 — and even grow for those platforms with sports and live events, industry executives told CNBC. Even as streaming gobbles up a bigger ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

The verdict is in, and Google has been found to illegally hold online ad tech monopolies. For over a decade, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain ...

The digital advertising market is doing so well that even Reddit is getting a cut of the spoils. "Advertisers feel like consumers are susceptible to advertising and are investing in that," said Gil ...

Despite the rise of paid streaming services offering ad-free experiences, Americans continue to spend the majority of their audio time with ad-supported platforms, according to new data from Edison ...