For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Netflix is entering the “walk” phase of ad monetization. Its overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%. Netflix ...

The verdict is in, and Google has been found to illegally hold online ad tech monopolies. For over a decade, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain ...

Tariffs, bird flu and other factors could wreak havoc in the ad market in 2025, as growth is expected to slow, per influential media intelligence firm Magna. By Alex Weprin Senior Editor The U.S.

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...

This is read by an automated voice. Please report any issues or inconsistencies here. People aren’t lovin’ it. McDonald’s was forced to pull down an AI-generated Christmas commercial from YouTube ...

Some brands spent up to $8 million for a commercial during the Super Bowl, which will be broadcast by Fox this year. The price tag, which has been rising to record rates in recent years, is still ...

HOLLYWOOD, CALIFORNIA - AUGUST 10: Sydney Sweeney attends the Variety Power Of Young Hollywood at NeueHouse Los Angeles on August 10, 2023 in Hollywood, California. (Photo by Monica Schipper/WireImage ...

The Super Bowl is a massive global television audience. Here's the top 10 Super Bowl ads of all-time. The Super Bowl has become America’s Pastime. The event has become far larger than the game itself; ...

Este artículo estará disponible en español en El Tiempo Latino. A TV ad from a group supportive of President Donald Trump makes misleading claims, and uses outdated data, to argue that he is “fixing” ...

The adoption of ad-supported tiers is on the rise, with Antenna finding that ad-supported streaming hit a total of roughly 100 million subscriptions at the end of the first quarter of 2025, up from 53 ...