Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

YouTube introduces new impression insights, enabling channels to see a breakdown of new and returning viewers. YouTube has introduced a new feature in Studio analytics that shows the number of ...

The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively. YouTube unveiled three new updates for content creators, ...

YouTube announced features in Studio to help creators optimize content, including improved research, shareable clips, and enhanced playlist analytics. YouTube Studio has a new research tab to help ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report ...

YouTube has rolled out its new Analytics For Artists features. The platform said the revamped analytics features would give artists the “most comprehensive and complete view of their audience, global ...