Google has adjusted its YouTube analytics reports to focus on watch time. Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should ...

YouTube users have been able to discover key stats on who’s watching their videos for a while now, using Insight. But now it’s replacing Insight with YouTube Analytics, which will be released to ...

YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. In addition, YouTube plans to actively assist creators ...

Whether you’re just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need. Understanding and focusing on key ...

YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. The updates include: More data about channel memberships More data on ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...

Google on Wednesday launched an analytics tool for YouTube, the better to convince "premium" content creators to host their material on the massively popular online streaming video site still somewhat ...

As well as being the most popular video site in the world, YouTube is also the second biggest search engine next to Google, its parent company. Considering that over four billion hours of video are ...

YouTube Analytics Explained: What Every Creator Should Check Weekly: By Aditya Migom Doley Fun fact before anything else: scrolling YouTube without peeking at numbers is like driving without a ...

Even without the dedicated streaming service, YouTube is a top destination for people discovering and listening to music. Google’s video site today is introducing new Analytics for Artists within ...

Blayze co-founders Ben Smith and Bennett Neale will join the Santa Clara company as part of the deal. By Natalie Jarvey Content identification firm Vobile has acquired Blayze, a Santa Monica YouTube ...