"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

YouTube creators are reporting significant drops in views and impressions, with many speculating that YouTube’s recent algorithm changes—and the increasing role of AI—are behind the sudden decline.

More than 50 million people now call themselves creators. They power a global economy worth an estimated $250 billion, ...

YouTube kicked off VidCon 2025 with a panel breaking down how to engage with the platform's algorithm and busting myths on video engagement. The discussion featured panelists Jenny Hoyos, a creator ...

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any algorithm change. Retention analysts say Shorts older than 28-30 days are ...

You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...

YouTube has two billion active monthly users and uploads 500 hours of content every minute. Twenty five percent of U.S. adults get their news from YouTube, and 60% of regular users “use the platform ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” according to the latest earnings report from parent company News Corp. On the ...