US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...

Yellow Color Psychology: On the color wheel, yellow is placed among the warm colors which are found to induce feelings of energy, happiness, and optimism. Color specialists and psychologists tell that ...

The charismatic color is showing up everywhere. The singer Sabrina Carpenter is among the celebrities who have coated themselves in butter yellow, a color that has lately been used to cheer up ...

Ever since Louis Vuitton sent butter yellow down their spring 2024 runway, the color has been inescapable. There it was on Hailey Bieber, in the form of a Jacquemus dress, for her baby shower. There ...