Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

The Writing and Communication Center cultivates a supportive environment where students grow as writers and communicators. Guided by our vision, mission, and values, we offer personalized ...

O n his first day teaching this fall, Austin Smith drew some stares while walking to his poetry classroom at Stanford University. He carried a poster that read, in ...