A mother has worn the same dress for 100 consecutive days in an attempt to prove wool is self-cleaning. Brittany Balinski, 34, documented her unusual challenge on TikTok, where she has more than ...

Over 1,100 women have already completed Wool&'s minimalist fashion challenge. When you buy a simple wool dress from an American company called Wool&, it comes with an intriguing invitation—to join a ...

Merino Wool clothing brand wool& is extremely low on inventory right now after a viral challenge has sparked “an amazing amount of interest” in its clothing. The 100-day dress challenge was created by ...