For more than 20 years, Wisdom Panel has harnessed the power of genetics to shape the future of pet health and deepen the bond between people and pets. FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--Wisdom ...

BOSTON - What's in a breed? Turns out pet owners are willing to shell out a lot to find out. Market research shows pet DNA testing is a more than $345 million industry on track to jump 85% by 2030.

If you've used AncestryDNA or a similar DNA test on yourself, the process for testing your pet will be quite similar. All it takes is activating your kit online, a quick cheek swab and a shipment to ...

Now that I’ve used the Wisdom Panel Essential Dog DNA test on four of my pups, I figured it was high time to write a review. I mean, I have written about this topic on this blog before albeit briefly.

VANCOUVER, Wash.--(BUSINESS WIRE)--Wisdom Health Genetics, the world's leader in pet genetics and makers of the Wisdom Panel™ dog DNA test, has announced today the launch of Wisdom Panel™ Complete for ...